What it Does - Gently cleanses while neutralizing yellow tones to maintain natural or color treated blonde hair - Leaves blonde hair brighter, and illuminated - Violet color enhanced shampoo counteracts yellow tones and brass - Helps replenish lost proteins and increase hair density, creating fuller, healthier looking hair How to Use Apply to wet hair, lather & rinse. For best results follow with Violet Brightening Conditioner. Ideal for every 1 to 3 washes. Concerns: Brightening Hair Color: Blonde Fluid Ounces: 8 oz. Hairspray Hold: Light/Flexible Hold Cbd: No Country of Origin: Made in US Ingredients: Water (Aqua, Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Glycerin, Sodium Lauroyl Sarcosinate, Helianthus Annuus (Sunflower) Seed Extract, Isochrysis Galbana Extract, Hydrolyzed Rhodophyceae Extract, Palmaria Palmata Extract, Enteromorpha Compressa Extract, Chondrus Crispus Extract, Gelidiella Acerosa Extract, Macrocystis Pyrifera (Kelp) Extract, Sargassum Filipendula Extract, Pelvetia Canaliculata Extract, Laminaria Digitata Extract, Undaria Pinnatifida Extract, Himanthalia Elongata Extract, Ascophyllum Nodosum Extract, Hypnea Musciformis Extract, Laminaria Saccharina Extract, Decyl Glucoside, Acrylates Copolymer, Polyquaternium-67, Glycol Distearate, Aminomethyl Propanol, Polyquaternium-11, Butylene Glycol, Propoxytetramethyl Piperidinyl Dimethicone, Chlorphenesin, Citric Acid, Ethylhexyl Olivate, Polyquaternium-7, Triticum Vulgare (Wheat) Protein, Trideceth-12, Tetrasodium Edta, Hydrolyzed Vegetable Protein Pg-propyl Silanetriol, Magnesium Nitrate, Squalane, Sodium Benzoate, C11-15 Alketh-7, Caprylyl Glycol, 1,2-hexanediol, Acetic Acid, Isopropyl Alcohol, Sodium Acetate, Pentylene Glycol, Amodimethicone, Potassium Sorbate, Disodium EDTA, Methylchloroisothiazolinone, 4-t-butylcyclohexanol, Magnesium Chloride, Methylisothiazolinone Phenoxyethanol, Benzoic Acid, Sorbic Acid, Fragrance (Parfum), Benzyl Salicylate, Citral, Limonene, Ext. Violet 2 (Ci 60730)