What It Does Whether you’re new to coloring your hair or a seasoned pro, our all-in-one hair color kit provides everything you need for salon quality results at home that last 8 weeks. Better Natured is the vegan, professional solution for gorgeous, radiant hair that’s fueled by Good. Clean. Fun. Cover grays and roots in under an hour and add rich, vibrant dimension to hair color. Better Natured Kit Contents: Permanent Hair Color (2.0 FL. OZ./60mL) 20 Volume Developer (2.0 FL. OZ./60mL) Barrier Cream (.067 FL. OZ./2mL) Color Care Shampoo (.34 FL. OZ./10mL) Color Care Conditioner (.34 FL. OZ./10mL) Gloves Cleansing Wipe Detailed Instruction Sheet The Better Natured liqui-crème Permanent Hair Color formula is infused with our signature Triple Plant-Milk blend of nourishing Coconut Milk, Tahitian Palm Milk and Orchid Milk for high-performance conditioning and brilliant shine. Better Natured Permanent Hair Color shades range between 87%-92% naturally-derived, depending on the shade. We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. - Complete hair color kit contains everything you need for salon-quality results at home! - Permanent hair color formulated with Coconut Oil and our signature Triple Plant-Milk blend, leaving hair soft and silky smooth - 87%-92% naturally-derived formulas, depending on the shade - Rich and vibrant color that lasts 8 weeks - 100% gray coverage - No drip liqui-crème formula is gentle on hair and scalp -Tropical fruity fragrance How To Use Mixing & Application - Better Natured Permanent Hair Color can be mixed using a bowl and brush or an applicator bottle. Mixing Ratio - 1:1 Color to Developer (2 FL. OZ./60mL color and 2 FL. OZ./60mL developer) - Measure 20V developer into applicator bottle or non-metallic bowl. Add 2 FL. OZ./60mL of color into bottle or bowl. Shake or mix well. Root Touch Up / Re-Touching (Total Processing Time: 35-45 minutes) Step 1: Apply to new growth/roots (dry hair), working in 1/4" sections. Step 2: Let color process for 35 minutes (add 10 minutes for stubborn grays and vibrant shades). Step 3: If necessary, add a little warm water and apply remaining color to ends for last 3-5 minutes of processing time. Step 4: Rinse well with warm water until it runs clear. Shampoo and condition with Better Natured Color Care Shampoo and Conditioner. Step 5: Dry off and admire your new shade! All-Over Color (Total Processing Time: 35-45 minutes) Follow these instructions if you’ve never colored your hair, haven’t colored in over 3 months or you’re switching to a darker or red shade. Step 1: Apply to new growth/roots (dry hair), working in 1/4" sections. Step 2: Apply remaining color mixture to lengths and ends, starting where the roots stop. Massage color down the entire length of hair, section by section, using a color brush or gloved fingers to distribute evenly. Step 3: Let color process for 35 minutes (add 10 minutes for stubborn grays and vibrant shades). Step 4: Rinse well with warm water until it runs clear. Shampoo and condition with Better Natured Color Care Shampoo and Conditioner. Step 5: Dry off and admire your new shade! Ingredients: Natural Formulation: Liquid Owned & Founded: Women Owned/Founded Cbd: No Country of Origin: Made in US Ingredients: 20 Volume Developer: Aqua (Water, Eau), Hydrogen Peroxide, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Ceteth-20, Acrylates/Ceteth-20 Itaconate Copolymer, Phosphoric Acid, Sodium Stannate, Disodium Phosphate, Squalane Color Care Shampoo: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide/Myristamide, Phenoxyethanol, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Citric Acid, Glycol Distearate, Polyquaternium-7, Laureth-4, Sodium Gluconate, Cetrimonium Chloride, Sodium Hydroxide, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Benzoic Acid, Benzyl Alcohol, Linalool Color Care Conditioner: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Phenoxyethanol, Cocos Nucifera (Coconut) Oil, Caesalpinia Spinosa Gum, Isopropyl Alcohol, Parfum (Fragrance), Sodium Benzoate, Cetyl Esters, Sodium Gluconate, Citric Acid, Isoamyl Laurate, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Hydrolyzed Jojoba Esters, Linalool, Benzyl Alcohol Color Barrier Cream: Aqua (Water, Eau), Cetearyl Alcohol, Glycerin, Glyceryl Stearate SE, Behentrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Hydroxyethylcellulose, Mangifera Indica (Mango) Seed Butter, Phenoxyethanol, Isopropyl Alcohol, Caesalpinia Spinosa Gum, Parfum (Fragrance), Sodium Benzoate, Theobroma Cacao (Cocoa) Seed Butter, Sodium Gluconate, Sodium Hydroxide, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Citric Acid, Hexyl Cinnamal, Linalool, Benzyl Alcohol Permanent Hair Colors: 1N Black: Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, p-Phenylenediamine, Resorcinol, Glyceryl Stearate, Sodium Coco-Sulfate, Sorbitol, Ammonium Hydroxide, Erythorbic Acid, Propanediol, Sodium Sulfite, Cocos Nucifera (Coconut) Oil, Parfum (Fragrance), 2,4-Diaminophenoxyethanol HCl, Polyquaternium-53, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Sodium Gluconate, m-Aminophenol, 1-Naphthol, Sodium Metasilicate, Arginine, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, Phosphoric Acid, Citronellol, Linalool 3N Dark Natural Brown Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Sodium Coco-Sulfate, Sorbitol, p-Phenylenediamine, Ammonium Hydroxide, Resorcinol, Propanediol, Glyceryl Stearate, Erythorbic Acid, Cocos Nucifera (Coconut) Oil, Parfum (Fragrance), Sodium Sulfite, Polyquaternium-53, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Gluconate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, m-Aminophenol, 1-Naphthol, Sodium Metasilicate, Arginine, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, Phosphoric Acid, Citronellol, Linalool 3V Dark Violet Brown Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Sodium Coco-Sulfate, Sorbitol, Ammonium Hydroxide, Propanediol, 4-Amino-2-Hydroxytoluene, Glyceryl Stearate, Erythorbic Acid, p-Phenylenediamine, Cocos Nucifera (Coconut) Oil, Parfum (Fragrance), Sodium Sulfite, Polyquaternium-53, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Gluconate, 1-Naphthol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Sodium Metasilicate, Arginine, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, Phosphoric Acid, Citronellol, Linalool 4N Medium Natural Brown Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Sodium Coco-Sulfate, Ammonium Hydroxide, Sorbitol, Propanediol, Glyceryl Stearate, Resorcinol, Erythorbic Acid, p-Phenylenediamine, Cocos Nucifera (Coconut) Oil, Parfum (Fragrance), Sodium Sulfite, Polyquaternium-53, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Gluconate, Sodium Metasilicate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, 1-Naphthol, Arginine, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, Phosphoric Acid, Citronellol, Linalool 4NRV Medium Natural Red Violet Brown Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Sodium Coco-Sulfate, Ammonium Hydroxide, Sorbitol, Propanediol, Glyceryl Stearate, Erythorbic Acid, Cocos Nucifera (Coconut) Oil, Sodium Sulfite, Parfum (Fragrance), Resorcinol, p-Phenylenediamine, Polyquaternium-53, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, p-Aminophenol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Sodium Gluconate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, 1-Naphthol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Sodium Metasilicate, 5-Amino-6-Chloro-o-Cresol, Arginine, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, Phosphoric Acid, Citronellol, Linalool 5N Light Natural Brown Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Ammonium Hydroxide, Sodium Coco-Sulfate, Sorbitol, Propanediol, Glyceryl Stearate, Erythorbic Acid, Resorcinol, Cocos Nucifera (Coconut) Oil, Parfum (Fragrance), N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, p-Phenylenediamine, Sodium Sulfite, Polyquaternium-53, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Gluconate, m-Aminophenol, 2-Methylresorcinol, Sodium Metasilicate, p-Aminophenol, 1-Naphthol, Arginine, 2,4-Diaminophenoxyethanol HCl, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, Phosphoric Acid, Citronellol, Linalool 5RR Intense Red Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Ammonium Hydroxide, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Sodium Coco-Sulfate, Sorbitol, Propanediol, Glyceryl Stearate, Erythorbic Acid, Cocos Nucifera (Coconut) Oil, 1-Naphthol, Parfum (Fragrance), m-Aminophenol, Sodium Sulfite, Polyquaternium-53, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Gluconate, Sodium Metasilicate, Arginine, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, Phosphoric Acid, Citronellol, Linalool 5WB Light Warm Beige Brown Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Ammonium Hydroxide, Sodium Coco-Sulfate, Sorbitol, Propanediol, Glyceryl Stearate, p-Phenylenediamine, Erythorbic Acid, 2-Methylresorcinol, Cocos Nucifera (Coconut) Oil, Parfum (Fragrance), Resorcinol, Polyquaternium-53, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Sulfite, Sodium Gluconate, p-Aminophenol, m-Aminophenol, Sodium Metasilicate, 4-Amino-2-Hydroxytoluene, Arginine, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, Phosphoric Acid, Citronellol, Linalool 6N Dark Natural Blonde Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Ammonium Hydroxide, Sodium Coco-Sulfate, Sorbitol, Propanediol, Glyceryl Stearate, Erythorbic Acid, Resorcinol, Cocos Nucifera (Coconut) Oil, Parfum (Fragrance), p-Phenylenediamine, Sodium Sulfite, Polyquaternium-53, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Gluconate, p-Aminophenol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, 2-Methylresorcinol, Sodium Metasilicate, m-Aminophenol, Arginine, 1-Naphthol, 2,4-Diaminophenoxyethanol HCl, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, Phosphoric Acid, Citronellol, Linalool 7A Medium Ash Blonde Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Ammonium Hydroxide, Sodium Coco-Sulfate, Sorbitol, Propanediol, Glyceryl Stearate, Erythorbic Acid, Cocos Nucifera (Coconut) Oil, Parfum (Fragrance), Sodium Sulfite, Polyquaternium-53, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Gluconate, Resorcinol, p-Phenylenediamine, Sodium Metasilicate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Arginine, 2,4-Diaminophenoxyethanol HCl, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, Phosphoric Acid, Citronellol, Linalool 8NRG Natural Rose Gold Blonde Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Ammonium Hydroxide, Sodium Coco-Sulfate, Sorbitol, Propanediol, Glyceryl Stearate, Erythorbic Acid, Cocos Nucifera (Coconut) Oil, Parfum (Fragrance), p-Aminophenol, Polyquaternium-53, 4-Amino-2-Hydroxytoluene, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Sulfite, Resorcinol, Sodium Gluconate, 2-Amino-3-Hydroxypyridine, Sodium Metasilicate, p-Phenylenediamine, Arginine, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, m-Aminophenol, Phosphoric Acid, Citronellol, Linalool 9N Light Natural Blonde Aqua (Water, Eau), Cetearyl Alcohol, Stearyl Alcohol, Polysorbate 20, Oleyl Alcohol, Ammonium Hydroxide, Sodium Coco-Sulfate, Sorbitol, Propanediol, Glyceryl Stearate, Erythorbic Acid, Cocos Nucifera (Coconut) Oil, Parfum (Fragrance), Polyquaternium-53, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Sulfite, Sodium Gluconate, Resorcinol, p-Phenylenediamine, Sodium Metasilicate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, p-Aminophenol, Arginine, 2-Amino-3-Hydroxypyridine, Elaeis Guineensis (Palm) Extract, Phalaenopsis Amabilis Extract, Cocos Nucifera (Coconut) Fruit Extract, Phenoxyethanol, m-Aminophenol, Phosphoric Acid, Citronellol, Linalool