Semi Permanent, Vegan, Moisturizing Formula, Ammonia-Free, Paraben-Free, Cruelty-Free Size: 3.38 fl oz This is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get! Mix with conditioner to create lighter pastel colors. TRANSFORM YOUR HAIR: This is a semi-permanent direct dye, so it does not develop like a permanent hair color. What you see is what you get, with color that lasts for 5–30 washes, with a gradual, even fade. MOISTURIZING FORMULA : The moisturizing formula conditions as it colors, leaving your hair silky smooth. GENTLE FORMULA : No ammonia or parabens. VEGAN AND CRUELTY FREE: PETA certified, vegan and cruelty free. - BRITE Pink Instant color Moisturizing Hair Color will transform your hair into a pink that pops! Packed with pigment, this Pink gives best results on very light (white) bonde or pre-lightened hair. -BRITE Blue Instant Moisturizing Hair Color transforms your hair into bold blue hues. Packed with pigment, this Blue will give the best and boldest results on very light (white) blonde or pre-lightened hair. -BRITE Pastel Pink Semi-Permanent Moisturizing Hair Color transforms your hair into pastel pink glows. Packed with pigment, this Pink will deliver the best results when applied to very light (white) blonde or pre-lightened hair. -Brite Pastel Purple Semi-Permanent Moisturizing Hair Color transforms your hair into a soft purple haze. Packed with pigment, this Pastel Purple will give the best results on very light (white) blonde or pre-lightened hair. -BRITE Rose Semi-Permanent Moisturizing Hair Color will transform your hair with soft, rosy glow. Packed with pigment, this Rose will deliver the best results on very light (white) blonde or pre-lightened hair. -BRITE Purple Instant Moisturizing Hair Color transforms your hair into a virbant purple haze. Packed with pigment, this Purple will deliver the best results on very light (white) blonde or pre-lightened hair. - BRITE Turquoise Instant Moisturizing Hair Color will transform your hair with turquoise to turn heads.Packed with pigment, for best results apply to very light (white) blonde or pre-lightened hair. Features: Travel Size Concerns: Hair Toning Fluid Ounces: 2.5 oz. Formulation: Liquid Owned & Founded: Women Owned/Founded Cbd: No Country of Origin: Made in US Ingredients: Aqua (water), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Cetrimonium Chloride, Ceteareth-20, Glyceryl Stearate, Citric Acid. May contain: Basic Red 51, Basic Blue 99 (CI56059), HC Yellow No 2, Basic Yellow 40, Basic Violet 2 (CI42520), Basic Orange 31, Ext. Violet 2 (CI60730), HC Blue No 15, HC Yellow No 4, Basic Violet 16, Blue 1 (CI42090).