Freshjive promotes the use of acronyms with the WTFIRGO t-shirt presented in black cotton to ask a question commonly stated by confused people: "What The Fuck Is Really Going On"? The shirt uses white screen-printed text graphics, displaying the acronym on the left chest underlined by the Freshjive logo, and the definition of the acronym in large white text on the back of the shirt for a curious and edgy vibe.