By increasing the diameter of the hair fiber from within, this shampoo delivers volume and fullness to fine, thin hair. The organic bamboo extract contains natural silica, which is vital to creating volume in hair. By delivering this silica deep into the cortex and allowing it to bond to the hair's cortical wall, it boosts rigidity and volume. Contains natural gugo bark extract for rich, creamy lather Removes excess oil that weighs hair down For all types of hair looking to build body, volume and fullness Free of parabens, sulfates, gluten and sodium chloride How to use: Apply to damp hair, lather, rinse. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month. Hair Type: Textured Concerns: Volumizing Fluid Ounces: 10.5 oz. Ingredients: Sulfate-Free Formulation: Liquid Country of Origin: Made in US Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.