Lars The Awkward Yeti is an ongoing gag-a-day webcomic by New York Times best-selling author Nick Seluk. Started in 2012, the comic follows the daily life of Lars, a socially awkward blue yeti, trying to get by in day-to-day life. Lars organs, Heart & Brain, have spawned their own empire of hit books and merchandise. This is the first of a trilogy of collected editions of Lars stories, past and present, where it all started. Lars The Awkward Yeti is an ongoing gag-a-day webcomic by New York Times best-selling author Nick Seluk. Started in 2012, the comic follows the daily life of Lars, a socially awkward blue yeti, trying to get by in day-to-day life. Lars organs, Heart & Brain, have spawned their own empire of hit books and merchandise. This is the first of a trilogy of collected editions of Lars stories, past and present, where it all started.