What it Does For grey & blonde hair Uses pure direct dye color pigments unlike 99% of other color conditioners on the market Brightens gray and blonde hair Highly pigmented; the most effective toning conditioner on the market A stylist’s color enhancing and toning tool in the salon (apply to dry hair for maximum deposition) Gluten, soy and paraben free An innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones. Due to the electric charge in the formula, Violet Conditioner will adhere/deposit better to the hair. How to Use Apply to clean damp hair and massage from roots to ends for 2–3 minutes, then rinse. Violet Conditioner is very pigmented, so if you use it as an everyday conditioner, true blondes will see their hair taking on a lilac color. This only needs to be used once or twice a week—test a small inconspicuous piece of hair or ask your stylist for specifics on your hair color and desired blonde shade. This also means that you can mix Violet Conditioner with any other Loma conditioner to dilute the pigment if you want only subtle changes to the tone of your hair. Though violet conditioner is primarily marketed for blondes it can be used on brunette who want to cancel out warm tones in their hair. Many brunettes don't like red in their hair and Violet Conditioner can help cancel out that red without having to color the hair. Hair Type: Straight, Coily, Curly, Wavy, Textured Features: Value Size Concerns: Detangling, Conditioning, Strengthening, Damaged, Dryness, Hydrating, Nourishing Hair Color: Black, Ombre, Blonde, Brunette, Red, Gray Fluid Ounces: 33 oz. Ingredients: Gluten Free, Clean, Sulfate-Free, Natural, Non-Toxic, Anti-Oxidants, Aluminum Free, Paraben-Free, Organic, Phthalate Free Hairspray Hold: Light/Flexible Hold Formulation: Liquid Cbd: No Country of Origin: Made in US Ingredients: Aloe Barbadensis Leaf Juice*, Cetearyl Alcohol, Diheptyl Succinate, Behentrimonium Methosulfate, Water (Aqua) (Eau), Dimethicone, Quaternium-87, Persea Gratissima (Avocado) Oil*, Creatine, Panthenol, Tocopherol, Hydrolyzed Adansonia Digitata Seed Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract*, Foeniculum Vulgare (Fennel) Seed Extract*, Helianthus Annuus (Sunflower) Seed Extract*, Thuja Occidentalis Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Litsea Cubeba Fruit Oil, Eucalyptus Globulus Leaf Oil, Lavandula Hybrida Oil, Citrus Limon (Lemon) Peel Oil, Juniperus Communis Fruit Oil, Cymbopogon Nardus (Citronella) Oil, Cetrimonium Chloride, Capryloyl Glycerin/Sebacic Acid Copolymer, Glycerin*, Triheptanoin, Propanediol, C13-15 Alkane, Benzyl Alcohol, Ethylhexylglycerin, Chlorphenesin, Sodium Benzoate, Potassium Sorbate, Limonene, Citral, Linalool, Basic Blue 99, Basic Red 76, Ext. Violet 2 (Ci 60730). *Certified Organic Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.