What it Does So Silver Shampoo is a color depositing purple shampoo that neutralizes and eliminates brassy, yellow tones in blonde and grey hair without stripping your color. This shampoo can be used on color treated hair to brighten blonde, platinum, and grey/silver hair while also cleansing. Deposits violet pigment to neutralize brassy tones. Illuminates highlights on blondes. Brightens blondes & enhances silver tones. The products feature a fragrance with top notes of Leafy Greens, Rosewood, and Jasmine. Vegan Formula. How to Use Apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Rinse. In case of contact with eyes, rinse them immediately. Hair Type: Dry, Normal, Damaged, Straight, Color Treated Concerns: Color Protection, Hair Toning Fluid Ounces: 10.1 oz. Ingredients: Salicylic Acid Formulation: Liquid Country of Origin: Made in US Ingredients: Aqua / Water / Eau • Sodium Laureth Sulfate • Coco-betaine • Sodium Chloride • Glycol Distearate • Dimethicone • Cocamide Mipa • Sodium Benzoate • Sodium Hydroxide • Citric Acid • Hexylene Glycol • Parfum / Fragrance • Salicylic Acid • Carbomer • Ci 60730 / Acid Violet 43 • Guar Hydroxypropyltrimonium Chloride • Fumaric Acid Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.