What it Does A unique formula to give vibrant brighter tones to blonde hair neutralises any unwanted yellow and orange tones and keeps blondes radiant and bright. No Yellow Toning Shampoo contains vegetable protein and amino acids, known to provide restructuring, reparative, protecting and strengthening properties. Panthenol is a regenerative moisturiser and anti-inflammatory ingredient, in combination with Niacinamide, helps to increase shine and body to damaged hair after chemical treatments. Fruit acids smoothes the cuticles to improve shine and lustre. • Neutralise yellow and orange tones • Helps strengthen & repair • Smoothes the cuticle thanks to the acidic pH • Contains Panthenol to help maintain colour How to Use Apply a small amount of product to wet hair. Distribute the product evenly over hair. Massage gently to create a generous lather. Leave on for 5-10 minutes and then rinse with lukewarm water. Complete the beauty routine with the desired NVNT Conditioner. Hair Color: Gray, Blonde Fluid Ounces: 8.5 oz. Ingredients: Salicylic Acid, Niacinamide Hairspray Hold: Light/Flexible Hold Cbd: No Country of Origin: Imported Ingredients: Aqua (Water, Eau), Sodium Coceth Sulfate, Disodium Cocoamphodiacetate, PEG-120 Methyl Glucose Dioleate, Sodium Cocoyl/Olivoyl Hydrolyzed Oat Protein, Arginine HCI, Triticum Vulgare (Wheat) Bran Extract, Panthenol, Hydrolyzed Vegetable Protein, Lysine HCI, Pyrus Malus (Apple) Fruit Extract, Fructosyl Cocoate/Olivate, Fructose, Tartaric Acid, Niacinamide, Vitis Vinifera (Grape) Skin Extract, Citrus Limon (Lemon) Fruit Extract, CI 42090 (Blue 1), Tocopheryl Acetate, Acid Violet 43, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Sodium Benzoate, Potassium Sorbate, Sodium Gluconate, Citric Acid, Sodium Chloride, Phenoxyethanol, Ethylhexylglycerin, Benzyl Alcohol, Salicylic Acid, Parfum (Fragrance) Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.