Named after a cultural legacy and identity movement this long-lasting lipstick is a brand new product from the Prados beauty matriarch collection. Full of attitude this deep chestnut applies like velvet for a smooth and matte finish with vitamin e for maintaining moisture. Formulation: Balm Owned & Founded: Women Owned/Founded, Latinx Owned/Founded Country of Origin: Imported This product is part of thirteen lune, 90% of their brands are created by BIPOC founders who create products for people of all colors. 10% are brands that exemplify allyship to incite meaningful change beyond beauty.