Founded in Southern California, RVCA promotes a dangerous, imaginary business with screened graphics on the black Cobra Services t-shirt. The left chest is adorned by a faux-company logo with cursive text and a detailed illustration of a vicious King Cobra showing it's hood for a deadly vibe. The back of the cotton shirt displays the same graphic from the front in a much larger red print - with an underlining phone number that uses a 949 area code as a nod to the brand's stomping grounds.