Penetrait shampoo strengthens hair that has been stressed due to chemical treatments, heat damage and environmental elements. Helps reduce breakage Removes impurities leaving hair clean, soft and bouncy Color safe How to Use: Massage into wet hair to activate the rich lather. Rinse thoroughly. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month. Features: Value Size Concerns: Dryness Country of Origin: Made in US Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.