The new collection of fragrances by Shakira Perfumes opens resolutely with ROJO, the color of strength, audacity and passion. The first Eau de Parfum in the portfolio of fragances by Shakira is a tribute to empowered women everywhere.

The new fragrance, ROJO, speaks to the courage and confidence of today´s women, appealing to their most daring side. And shines a strong, radiant light on who they really are. Its aroma is a reflection of Shakira's passion and audacity, her willingness to step boldly into her role as an icon of modern femininity. And it incites women around the world to do the same: to own their attributes, and feel their power.