Wall Street Journal Bestseller Publishers Weekly Bestseller Apple Books: Most Anticipated Books of Summer 2022 Amazon: Editors' Choice in Nonfiction Fast Company: Selected Among 11 Best Technology Books of Summer 2022 Inside Hook: 10 Books You Should Be Reading This July""A thought-provoking look at the evolving intersection of technology, society, human nature, and creativity. Matthew Ball's enlightening guide is a must-read for every creator and company that is embarking on their journey to the new frontier that is the Metaverse. A new world shaped by individuals and driven by incredible social experiences has just begun.""-Kenichiro Yoshida, Ceo of Sony""Matthew Ball has been writing massively influential essays on the Metaverse for years now, and here he distills everything he knows into an authoritative guide for anyone the Metaverse will touch-which is to say, all of us. This book not only captures our moment-it will also shape our collective future.""-Taylor Lorenz, technology columnist at the Washington Post""Matthew Ball's essays have defined, analyzed, and inspired the Metaverse for years.