Brighten up brassy blonde in 60 seconds with Blonda Toning Shampoo, a specially formulated purple shampoo designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies and neutralizes unwanted brassy tones. The best part is that it lasts through several shampoos, especially if you pair it with Blonda Daily Shampoo.